It’s not YOU, it's THEM. 

A sad reality that many people, specifically those who’ve built, or are trying to build a business, portfolio or any creation that requires promotion face, is the absence of support from those who they need it from the most - their friends and family…when they need it the most…from INCEPTION.

I’ve been there, you make a post for your business, it flops, no-one likes, shares or has any regard for it. But you’re just starting out, and I know the courage it takes to embark on this new journey. The feeling is defeating and it makes you question yourself before you’ve even got the ball rolling.

But God forbid Champagnepapi posts about how perfect his life is, and how he doesn’t need anybody. Your day 1 homies have already liked, commented and reposted it (it hasn’t even been up 10 minutes yet), but bro’s all over Drake’s virtual magic stick.

This says more about them than your work. I’m not necessarily saying it's on purpose or from malice (although it's easy for the person facing this to feel that way). It makes me wonder what’s really going on there. On a macro level I see this as being self-sabotaging. Not only are we not supporting OUR people, we are simultaneously promoting people and cultures that actively disregard us.

I promise you, Aubrey Graham and Harry Styles do not care about you in the slightest and are unaffected by your show of support or lack thereof. The next Drake could be coming from right here at home, but we sabotage ourselves.

On a micro level there’s a lot of possible phenomena taking place. Of course there's a bit of comparison, jealousy and just simply put, some people are haters. Sometimes these things make people genuinely question themselves. They themselves may have something they want to start or a movement or goal they want to champion or achieve, and you remind them of the fact that they aren't doing it. This is an uncomfortable feeling for most, so they may just ignore to not remind themselves of this. 

Some may just ask themselves who you feel you is lmaoo. But i struggle to believe that this is the majority, cus well, of course, that'll be EXTREMELY saddening - but this is indeed a reality we must accept. I actively try to  give them/this the benefit of the doubt; for my own sanity.

One notion that stands out to me is, I’ve noticed in the modern social era, people share content with the intention to represent themselves. It has graduated from people simply “sharing” information, to people expressing their ethos through the content they share. People increasingly feel represented by the things they share, as if they are expressing themself. 

But shouldn’t they resonate this deeply with the efforts of their friends and colleagues - the people that they have actual relationships with, rather than a celebrity overseas who’s essentially a stranger? It doesn’t seem so in reality. Sadly, most people lack the depth and courage to stand for their own ideals or create their own narrative. Most people rather conform and fall in line with whatever the mainstream agenda is; we know most people’s goals are just to fit in and feel accepted. Promoting and advocating for something new and unknown goes directly against this mindset. 

So while it may not be malicious, some people lack the fortitude to publicly champion a new ideal whether it's yours or even their own, which is disappointing but obvious when you analyse the current social complex. A lot of people, who even have their own missions, struggle and fail to promote themselves effectively because they have some fear or concern about how it may come across. 

So worry not friend, your consistency will turn you into a force that's so powerful that their support, whether present or not, has no effect on your trajectory. Remember that any progress gained in this dark period that you may feel alone, is yours to own, and nobody can take it from you now, because no-one was responsible for giving it to you in the first place. YOU’VE EARNED YOUR PLACE. 

To this point, it's better if they just keep their “support” from the start. Let them keep ignoring. Soon you’ll be so big they won't be able to avoid seeing you and you won't be able to hear their “cheers” anyway. You’ve got this. 

And for those that may be afraid to walk their own path, I can assure you, the communities that can be built if we support each other genuinely, will give us the power to conquer every objective that we set for ourselves. Cus WE, have to support US. No-one else will.